BlueBet review
BlueBet is an ASX-listed Australian bookmaker with a focus on racing and core sports. Smaller than the top tier but generally more tolerant of sharp action than Sportsbet or Entain brands.
Overall rating
3.4 / 5
★★★ ☆
Sharp tolerance
4.0 / 5
★★★★
At a glance
- Founded
- 2015
- Owner
- BlueBet Holdings
- Licence
- Northern Territory Racing Commission (Australia)
- Website
- www.bluebet.com.au
- Price update speed
- Slow (~10–20 min) · 12 min avg
- Limiting timeframe
- 6–12 weeks
Best for
Market strengths
Product features
Pros
- More tolerant of sharp accounts than top-tier corporate books (6–12 weeks)
- Strong AU racing coverage
- Independent of Entain/Flutter risk networks
- AU-listed and AU-regulated
Cons
- Price update speed lags (around 12 minutes — visible delay on market moves)
- Limited international sports depth
- No live streaming on most markets
- Smaller product surface than top tier
Verdict
Good secondary account for racing and core AU sports. The slower price feed means it often holds stale lines worth attacking on +EV scans.
FAQ
Is BlueBet licensed in Australia?
BlueBet operates under a licence issued by the Northern Territory Racing Commission (Australia), an Australian wagering licence regulated under the Interactive Gambling Act 2001.
How fast does BlueBet update prices?
BlueBet's average price update cadence is 12 minutes — classified as Slow (~10–20 min). Slower books often hold stale lines that surface on +EV and arbitrage scanners.
Will BlueBet limit a winning account?
Smaller book; still uses automated tools. Diversify to stay under the radar. Merged with Betr Aug 2024. Typical timeframe to limiting for sharp accounts: 6–12 weeks.
What sports does BlueBet cover?
BlueBet offers markets across Horse racing, Greyhounds, AFL, NRL. Product features include Cash Out, Same-Race Multi, Multi Builder.
Does Krok Odds receive payment for these reviews?
No. Krok Odds is a subscription analytics product. We do not accept affiliate commissions for bookmaker sign-ups, nor are these reviews sponsored. Australian law also prohibits inducement-based bookmaker promotion.
Compare against other AU books
For live odds comparison across BlueBet and 12+ other AU books, use the odds screen. For full methodology behind these ratings, see the methodology page.
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