Ladbrokes review
Ladbrokes Australia is part of Entain (which also operates Neds). Strong racing coverage and a competitive multi product, with moderately aggressive limiting that triggers on sustained sharp behaviour.
Overall rating
4.0 / 5
★★★★
Sharp tolerance
2.5 / 5
★★½ ☆
At a glance
- Founded
- 2013
- Owner
- Entain Australia
- Licence
- Northern Territory Racing Commission (Australia)
- Website
- www.ladbrokes.com.au
- Price update speed
- Fast (under ~3 min) · 3 min avg
- Limiting timeframe
- 4–8 weeks
Best for
Market strengths
Product features
Pros
- Strong racing product with depth across local and international meetings
- Fast price updates (around 3 minutes on average)
- Good multi/SGM breadth across major AU sports
- Long-standing brand with reliable settlement
Cons
- Risk signals shared with Neds — restriction on one often cascades to the other
- Sharp accounts typically limited within 4–8 weeks
- Customer service quality has declined in recent surveys
- Cash-out values are aggressively margined
Verdict
Solid all-rounder for racing-led punters. Treat as one account with Neds when planning stake distribution.
FAQ
Is Ladbrokes licensed in Australia?
Ladbrokes operates under a licence issued by the Northern Territory Racing Commission (Australia), an Australian wagering licence regulated under the Interactive Gambling Act 2001.
How fast does Ladbrokes update prices?
Ladbrokes's average price update cadence is 3 minutes — classified as Fast (under ~3 min). Slower books often hold stale lines that surface on +EV and arbitrage scanners.
Will Ladbrokes limit a winning account?
Part of Entain; shares risk signals with Neds. Diversify to avoid cross-flagging. Typical timeframe to limiting for sharp accounts: 4–8 weeks.
What sports does Ladbrokes cover?
Ladbrokes offers markets across Horse racing, Greyhounds, AFL, NRL, EPL. Product features include Same-Race Multi, Cash Out, Odds Boost, Power Play.
Does Krok Odds receive payment for these reviews?
No. Krok Odds is a subscription analytics product. We do not accept affiliate commissions for bookmaker sign-ups, nor are these reviews sponsored. Australian law also prohibits inducement-based bookmaker promotion.
Compare against other AU books
For live odds comparison across Ladbrokes and 12+ other AU books, use the odds screen. For full methodology behind these ratings, see the methodology page.
Other Australian bookmakers
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