Neds review
Neds is the second Entain brand alongside Ladbrokes. Younger demographic targeting, identical underlying tech stack and risk signals, but markets itself with a higher-energy brand and more aggressive promotional cadence (within AU IGA limits).
Overall rating
3.9 / 5
★★★½
Sharp tolerance
2.5 / 5
★★½ ☆
At a glance
- Founded
- 2016
- Owner
- Entain Australia
- Licence
- Northern Territory Racing Commission (Australia)
- Website
- www.neds.com.au
- Price update speed
- Fast (under ~3 min) · 3 min avg
- Limiting timeframe
- 4–8 weeks
Best for
Market strengths
Product features
Pros
- Identical pricing to Ladbrokes — useful for line-shopping if one is on better odds
- Strong racing markets and same-race multi pricing
- Cleaner mobile UI than several competitors
- Fast price updates (around 3 minutes on average)
Cons
- Risk shared with Ladbrokes — limits cascade across the Entain network
- Heavy promotional messaging can clutter the experience
- Sharp accounts typically limited within 4–8 weeks
- Cash-out margins are aggressive
Verdict
Strong racing-led alternative to Ladbrokes. Use one or the other as your Entain account, not both for sharp action.
FAQ
Is Neds licensed in Australia?
Neds operates under a licence issued by the Northern Territory Racing Commission (Australia), an Australian wagering licence regulated under the Interactive Gambling Act 2001.
How fast does Neds update prices?
Neds's average price update cadence is 3 minutes — classified as Fast (under ~3 min). Slower books often hold stale lines that surface on +EV and arbitrage scanners.
Will Neds limit a winning account?
Entain brand; risk shared with Ladbrokes. Keep stake and market diversity high. Typical timeframe to limiting for sharp accounts: 4–8 weeks.
What sports does Neds cover?
Neds offers markets across Horse racing, Greyhounds, AFL, NRL. Product features include Same-Race Multi, Cash Out, Multi Builder, Power Play.
Does Krok Odds receive payment for these reviews?
No. Krok Odds is a subscription analytics product. We do not accept affiliate commissions for bookmaker sign-ups, nor are these reviews sponsored. Australian law also prohibits inducement-based bookmaker promotion.
Compare against other AU books
For live odds comparison across Neds and 12+ other AU books, use the odds screen. For full methodology behind these ratings, see the methodology page.
Other Australian bookmakers
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